Recently, influencers/reality stars have been paid £10,000 plus, to endorse NHS Track and Trace, using taxpayers money. Is this a great initiative, or the start of a downward spiral?
This topic caught my attention, as the whole concept of the NHS paying influencers money to promote a life saving scheme, seemed to feel a little uncomfortable to me.
Influencers are people on social media who advertise brands and in return, receive a pay check. It’s their job. And the amount they can get paid per ‘advert’ can vary, due to the amount of followers you have, engagement etc.
The influencers that the NHS targeted, are reality stars, primarily from the UK tv show, ‘Love Island’. These are Shaughna Phillips, Chris Hughes and Josh Denzel among the chosen few. These individuals have over 1 million followers each, collectively the NHS advertised to an audience of 7 million people, due to them using their social media followers.
This struck a nerve with me, as many view the NHS almost like a charity. They’re publicly funded out of general taxation, so effectively, everyone helps fund the National Health Service, when they pay tax to the government.
Now, we understand how like anyone else being an influencer is a job. That’s how they earn money to live. But, I’m almost certain that each and everyone of the selected few who were chosen to endorsed the Track and Trace service, have needed NHS assistance at least once in their life. And probably continue to use the National Health Service. In the UK, the majority of people use NHS services, as there are no exceptions in terms of income.
So is there a charge for humanity nowadays? I don’t understand how you can physically accept money in return for advertising a service to save lives? There should be quite a clear line in your heart and moral compass, what should be a paid advert and what shouldn’t. And charging your ‘fee’ in a pandemic, to get a message out there for certain age groups, is not right. If you have a conscious of course…
What makes this situation even worse, is that these same influencers the government paid to advertise a life saving scheme, subsequently posted straight after the ad, pictures of them with their friends, either hugging or showing no social distancing rules at all. No masks or anything. And even joking about social distancing rules, showing a complete disregard for the government, after they’ve been paid to advertise…
If there’s ever a time for double standards, it’s now. The fact that these specific influencers just posted an ad for NHS, then went back to their every day life which consists of zero interest – concerning social distancing rules, is quite disturbing.
The government should not have paid them to advertise. These chosen people should have done it from the kindness of their heart as we get that it’s your job, but the NHS Track and Trace scheme is nowhere remotely similar to advertising a bikini, or slimming teas.
What’s the world come to? Is this where humanity is leading to? A paid ad to save a life? In a pandemic? What are your thoughts? Comment below!